UNICEF’s mission is to advocate for the protection of children’s rights; to help meet their basic needs and to help them reach their full potential. This convention is a universally agreed set of non-negotiable standards and obligations. These are minimum rights and freedoms that should be respected by governments. They’re founded on respect for the dignity & worth of each individual, regardless of race, colour, gender, religion, origins, wealth or birth status; therefore apply to every human.